07 Oct How to start a restaurant?
You can’t just start a restaurant. Because you have to think about a lot of things. It can feel like a massive undertaking. One of the most important things is to never give up and just living the dream.
Choose an concept and brand
First you have to choose a clear concept and brand. A concept is the service, style, food and the ambiance of your restaurant. The concept is connected to the brand. The brand is forming the personality, identity and mission of your restaurant. The brand is always forcing your concept so it’s important to come up with a good one.
Choosing your menu and find suppliers
When you have chosen your concept and brand, you can start to choose food for your menu. Depending on the food you choose, you have to find suppliers. It’s important to put a menu together because as result of what you choose you have to buy equipment for preparing the food. It’s also important for choosing the suppliers. If you want to serve pizza you can choose Monte Pizza Crust for the crust of the pizza’s. It’s also a possibility to go to the wholesale for ingredients.The most important thing is to use fresh ingredients.
If you are going to choose a location for your restaurant, you have to consider a few features. A location with a parking is a must because people are lazy. You can also choose to be reachable by the public transports. You must also be visible for the people. Making your restaurant visible to the public is like a free advertising. For other information about the prospective location, you have to consult the demographics about the environment. So you can see if the target market fits in the area.
To convince prospective customers it’s necessary to use advertising. You can use that to place some basic information about your restaurant. Then you can make them feel enthused about the new eatery. You have to use the social media to share photos, news and information. You have to built a website as well. And you will attract more potential guests if you are on Yelp. At Yelp guests will leave opinions so your restaurants will get a better ranking. With a great advertising you will always be busy!